About Me

I build BI as a product, not as a report. That means I own what I ship — the model underneath, the numbers on the surface, and whether anyone still trusts them six months later.

Most reporting breaks in one of two directions: the numbers are right but nobody uses them, or it looks good and the model underneath won't hold. I work where those two meet.

Companies behave less like fixed structures than like living systems. Revenue moves in cycles, customers adapt, markets shift. Underneath the motion there is structure — dynamics you can model.

So a number on a dashboard isn't just a number. It's the visible surface of a data model, a set of definitions, and a hundred decisions about what to leave out.

I build those abstractions to be technically sound and to match how people actually decide.

How I work

Clarity before code. Architecture follows from a clear picture of what the product is for, not the other way around.
Craft in the details. Correct isn't enough. Naming, layout, load times and edge cases decide whether people come back.
Impact you can see. A dashboard nobody opens is a failed project, however elegant the model.

What I've built

Now

Multi-tenant Fabric product

I work on the product side of a multi-tenant Microsoft Fabric environment — around 150 customers, each with their own Dev, Test and Prod workspaces. The model runs to roughly 100 tables and 700 measures, and my job is keeping it fast and correct while it keeps growing. I build in VS Code against TMDL files with Git and DevOps behind it, rather than clicking through the service. Alongside that I'm rebuilding the transformation layer, moving dataflows into properly modeled warehouses and lakehouses.

Before

Forecasting and decision models

Before that I spent years building production BI in fintech: revenue and pipeline forecasting, scenario planning, and the metric layer underneath them — used in rolling executive planning. That side of the work is grounded in formal training in economics and quantitative methods.

Questions? I reply fast.

Contact me